Promote business with email marketing
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Email Lists have a lot of value when it comes to marketing a business. And it doesn’t even matter what type of business you’re in because we’ve done everything in our power to make sure that there’s an Email List for everyone. The value of using Email Lists should never be underrated because it is not only one of the best marketing methods available for use today, you’re going to receive the positive results you’re looking for with minimal effort.
The costs associated with sending out emails so you can gather more business is also minimal, making email marketing still one of the most effective marketing methods you can use today. Give us a call if you have any questions about how valuable (our) Email Lists are.
Well, maybe. And that’s because email was one of the first communication tools that people could use to connect with people all over the world (we’re talking about instant communication here). When the ability to email was first made available to the everyday person, people were amazed at this new method of communicating with others. Although people are now used to the concept of using email, it is still just as popular today as it was when it was first made available, making it a great tool when it comes to marketing one’s business. In fact, email marketing is still the most cost-effective method when it comes to marketing, making it the most preferred marketing method utilized today.
Although the search is on for other avenues of marketing, email marketing currently shows no signs of slowing down. Studies even show that the amount spent on using emails to market one’s business is expected to grow exponentially until at least the year 2016.
When it comes time to start composing your marketing campaign be sure that you keep in mind the importance of using proper email etiquette.
|Don’t send out too many emails. Although people who are on your Email Marketing List want you to hear from you, they don’t want to hear from every day or even every week. Every 2 weeks or so is recommended if you don’t want anyone to opt out of receiving your marketing emails.|
|On that note, your email should include an option for people to unsubscribe if they want to. Not only because it’s the right thing to do, it’s the law. That means if someone wants to unsubscribe you’ll need to make sure that you unsubscribe them as soon as possible. (We here at ListGuy are law-abiding citizens so we want to make sure you are, too!)|
|Personalizing your emails will not only make them appear more professional, people like it when they are made to feel special vs. feeling like they’re just another one of your many subscribers. Also, use someone’s actual name that works within the company so they can see that the email came from a real person.|
Writing an email that will stand out and grab your prospective customers attention is crucial. And guess what? It’s not that difficult to accomplish, so yay! In fact, there’s really only two basic steps. The first step involves writing an email that is simply making your message personal, which is easy enough to do. Simply write the email so it sounds like it’s coming from a real person (which it is, right? I mean is a fake person going to write your emails for you?). The second step requires you to focus on one thing and one thing only, which makes it very easy for the recipient to see and understand your intended message clearly, whatever it may be.
Oh, we forgot to mention how important the subject line is when it comes time to send out your marketing message. Since the subject line is the first thing that people see when they are deciding which emails are worth looking at, we think it’s a really good idea to give you a few tips so your recipients will actually open your email and read it!
|Avoid using any spammy type of words (i.e. urgent, free, call now, order now, etc.) because these words cause many people to instantly delete the message.|
|Include your company or brand name so people know instantly who the message is from and accordingly will be much more likely to open and read it.|
|Keep it short and to the point.|
Wouldn’t it be great if you could create your very own Email Lists? Luckily for you ListGuy allows you to do just that. All you have to do is gather all of your research information together so you can start thinking about what kind of Email Lists you want to create. Are you interested in marketing to a certain age group? Or maybe to those who are working in a particular industry? Or maybe you’re trying to reach out to people over the age of 40 who live on the east coast.
All you have to do is let us know what type of Email List you want and we will make it for you. So simple!
Creating an email marketing campaign can be quite the challenge. You want to be sure that you’re including all the necessary information that your readers need to know while also making sure that your message is written in a way that is appealing so as to keep their interest. Don’t go on and on and on and on and on and on about any one thing in particular, and instead try to provide your information in a way that gives the reader everything they need to know in short and to-the-point blocks of information.
We highly recommend adding a few links that will take them to other pertinent information that you have available on the internet, such as a YouTube video, or a webinar, or whatever you think is going to help them make the decision to buy or not to buy, which is the ultimate goal. Before you create a new marketing campaign, be sure to ask yourself as you’re writing out the email ‘what kind of value am I providing for my audience’?
We were quite surprised to read that nearly 20% of marketing emails never actually end up reaching the intended recipient. That’s a lot! Since we think this is completely unacceptable we decided that it would be a god idea to give you some helpful tips to make sure that every single one of your marketing emails reaches its intended target.
|Avoid using any words that can be called spam.|
|Be sure to use an SMTP server to send the emails out.|
|Make sure that the recipient can see who the email is from so they don’t automatically delete it.|
|A whopping 92% of people who you use the internet have an email account, with nearly 70% checking their email account on a daily basis.|
|Someone sends an email every 0.00000035 seconds, which means that nearly 250 billion emails are sent out each and every day.|
|A little over $13 billion dollars were spent on email marketing in the US in 2009, which relates to a $583 billion dollar ROI. Wow!|
Be sure not to send out too many emails in a short period of time. People on the receiving end don’t want to be overwhelmed with too many emails (from the same sender). In fact, receiving too many emails from the same sender is the #1 reason for people unsubscribing to any particular Email List that they once found interesting enough to opt in so they could receive more interesting information. You could even be reported as a spammer if you send out too many emails to the people on your Email Lists. So follow the rules and play nice and you’re sure to reap the rewards.
Our Email Lists include people that have given their permission to be on an Email List, which means that they expect to receive emails from those who are marketing what their business has to sell.
All you have to do is contact us by using our Request a Free Quote button or by calling our toll-free number. One of our friendly sales representatives will assist you in placing your order. Super Fast and Super Simple! So what are you waiting for?
ListGuy aims to help you get the results you want from your marketing campaign by presenting you with a number of top-quality Lists at truly affordable prices. We fully understand how important it is to make sure that our clients are 100% satisfied so they will come back to us when they need a new List. Call us now for more information.
Design your emails so they are mobile-friendly! Studies show that people are more and more using their mobile instruments to check their emails. Nearly 1 in 5 people were checking their emails using a mobile device in 2011, with 2012 already seeing 1 in 4 people using their mobile devices to check their emails. Since nearly 1/3 of all email marketing companies haven’t taken the step to make their marketing emails mobile-friendly yet this is the perfect time for you to make your marketing emails ready for mobile users.
All you have to do is choose the List that’s right for your business, and then contact us!
Email Marketing Databases are priceless. They contain a list of all of your customers (potential and current), which is the lifeblood of any business. Since Forrester Research states that people are expected to be spending nearly 2.5 billion (yes, that’s right, billions with a b) on email marketing by the year 2016, up from the mere 1.5 billion that was spent in 2011, we highly recommend using emails to market your business. Give us a call so we can answer any questions you have about email marketing.
We’re offering a few tips that will help you clean up your database so it’s sure to be ready once you start sending out your marketing campaigns.
|Divide your email addresses into sections, such as by the date they joined or the type of products they’re interested in purchasing. This way when you want more information or need to reach out to a certain demographic the various segments are already there. Then all you have to do is create a marketing message for any particular demographic and then choose who this particular marketing message will be sent out to.|
|Send your customers a survey so you can find out what it is exactly that they want from you/your emails as well as how often they would like to receive them. They will feel appreciated that their input really matters, and you’ll be given them exactly what they want. Win-Win!|
|Find out who is not responding to your marketing emails so you can then send them an email (hopefully they’ll respond to your email asking why they’re not responding to your other emails) either asking what it is that you can do so they will respond, or an email informing them that they’re going to be removed from your database because they’re not responding to your marketing emails.
Content taken from listguy.com